So What Is A Blog Anyway – Do I Need One?

A blog is a place on your website that stores articles you write. These articles can be about what you do; the services and products you offer, as well as supplying useful general information about your industry that you think will benefit your visitors.

You can also use your blog to generate content for email newsletters. A newsletter could go out every time you write a new article, on a specific day, and you can have your social networking pages updated with a link back to the article.

Not only do people like reading information, search engines love blogs too. Every time you add an article to your blog; if done well, you are increasing the keyword density of your website and on the road to becoming recognised by search engines as an expert in your particular industry, helping you to appear higher and more prominently in search results.

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